The La Boulangère Blueberry Crepes are the latest French-ish breakfast pastry to land in Costco's snack and bakery aisle, sitting on the shelf next to the brand's pains au chocolat. Like the rest of the La Boulangère Costco lineup, they're individually wrapped, shelf-stable, and trying to convince you that a room-temperature crepe out of a wrapper can pass for a real breakfast — and after living with a box for a few weeks, the answer is: surprisingly, mostly yes.
Quick Take: A solid shelf-stable French-ish breakfast that punches above what the snack aisle usually delivers. Verdict: Buy. Scores: Taste ⅘ · Value ⅘ · Convenience 5/5 · Stockpile Score ⅘.
First impression
The first time I unwrapped one of these, I assumed it would be sad. Pantry pastries usually are — they sit on a shelf for months and emerge a little dry, a little flat, with filling that tastes like it was engineered in a lab. So I went in skeptical, half-expecting another "fine, I guess" snack-aisle product. What I got instead was actually pretty good. Not a religious experience. But solidly more than fine, which in this category is saying something.
Price & value
Pricing wobbles by region, but expect $12–$14 for a 22.6-ounce box, which usually shakes out to roughly 10 individually wrapped crepes per package. That's about $1.20–$1.40 per crepe. Yes, you can make crepes from scratch for half that, but the second you factor in the 6 a.m. version of yourself, the math shifts.
Compared to other pantry-style French pastries — bakery-section croissants, individually wrapped pain au chocolat boxes elsewhere — this lands as the cheaper option per piece, and the larger box. The catch is the same as always: the value math only works if you actually eat through the box before the best-by date sneaks up.
Taste, quality & how to eat them
The crepe itself is thin, soft, and pale — more folded pancake than true French street crepe. The blueberry filling is sweet and pastry-style, jammy and glossy rather than tart or fresh. If you're hoping for whole berries or fruit chunks, you won't find them here. What the filling does have is staying power: it doesn't ooze out the sides, doesn't tear the crepe, and doesn't taste suspiciously artificial the way some shelf-stable fruit fillings do.
You can eat them right out of the wrapper at room temperature — that's the whole point of the format, and they're decent that way. But fifteen seconds in the microwave transforms them: the crepe softens, the filling warms just enough to feel like a treat, and you stop thinking of it as a packaged snack.
Push past 25 seconds and the crepe turns rubbery in a way that feels like betrayal. The real move, if you have three extra minutes, is a quick spin in the toaster oven at 350°F — you get a slight crispness on the outside and the filling actually warms through.
What other shoppers are saying
Across Costco's product reviews and food-blog roundups, the consistent themes match my experience: shoppers love the convenience and the individually-wrapped format for lunchboxes, and the most common complaint is that the blueberry filling is "more pastry-jam than real fruit."
A small but vocal group also flags that earlier batches had more filling than recent ones — a complaint that's followed La Boulangère across their whole Costco line. Worth noting if you've bought these before and feel like the ratio shifted; you're not imagining it.
Who it's for & best uses
This is the pantry breakfast for households with kids, busy mornings, or anyone who wants something faster than toast but more interesting than a granola bar. The shelf-stable format is the real value proposition: throw one in a school lunchbox, a hiking backpack, or a desk drawer, and it's still a perfectly good crepe when you open it.
People chasing fresh-fruit purity, low-sugar breakfasts, or "authentic French pastry" energy should keep walking — this is sweet, convenient, and slightly engineered, and it's not pretending otherwise.
A few uses: hand them off to kids on a school morning with Greek yogurt to balance the sweetness; toaster-oven warm one with powdered sugar and whipped cream for a fast brunch; or crumble one over vanilla ice cream as a lazy dessert.
Similar items
- Amylu Foods Chicken Breakfast Sausage Links — the savory partner if you want a balanced morning plate.
- Bibigo Kimchi and Cheese Filled Rice Balls — different cuisine, same individually wrapped, microwave-and-go niche.
- Costco Heavenly Hunks — different category, same "throw in a bag and forget about it" snack-drawer logic.
- La Boulangère Chocolate Filled Crepes with Hazelnut — same crepe base, sweeter and more decadent.
- Kirkland Signature Milk Chocolate Crepes — Costco's house-brand take, usually a few dollars cheaper.
The scores
- Taste — ⅘. Sweet, glossy, satisfying. Not "wow," but reliably good — especially after a quick warm-up.
- Value — ⅘. $1.20–$1.40 per crepe is fair for the format; cheaper than Trader Joe's equivalents, more than scratch.
- Convenience — 5/5. Individually wrapped, no prep required, eat at any temperature, lunchbox-proof.
- Stockpile Score — ⅘. Long pantry shelf life, kid-friendly, flexible across breakfast and dessert. Half a point off because the box is sweet enough that flavor fatigue can hit by week three.
Verdict: Buy
These land in the "good not great" tier, which sounds like faint praise but isn't — Costco's pantry pastry shelf is a graveyard of ambitious products that don't quite deliver, and these quietly do. The blueberry filling is fine rather than memorable, the crepe holds up to both room-temp and reheating, and the per-unit price is reasonable for what you actually get.
If your household eats breakfast on the go and uses lunchboxes, throw a box in the cart. They're not a Repeat-Buy in the way the Pains au Chocolat are — those earn permanent pantry real estate. These earn a trial run, and they'll probably stick around.
Where to find it
Where to find it: La Boulangère Blueberry Crepes, 22.6 oz at Costco. Pack size: 22.6 oz, individually wrapped (~10 crepes). Price: ~$12–$14, varies by warehouse. Storage: shelf-stable / pantry. Aisle: snack and bakery section.
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